A survey of North American retail executives conducted by the research and content service company Edgell Knowledge Network in May through June 2012 found that only 17% were unaware of the concept of Big Data. The remainder of respondents had varying degrees of familiarity with the subject, with 10% saying they understood the ideas behind Big Data, but were unsure about how the concept might affect retail. Read the rest at eMarketer.
Posted in B2B Marketing, Marketing Analytics
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