The vast majority of Americans (283.3 million) watched TV in their homes in Q1, more than 1.5 times the number (162.5 million) who watched video online, according to Nielsen’s latest cross-platform report, released in September. Although the number of Americans watching TV in their homes or video on the internet dropped slightly quarter-over-quarter, the number of mobile subscribers watching video on their mobile phone grew by 7.3%. On a year-over-year basis, the mobile video viewing audience grew by an impressive 25.9%, while the TV audience dropped by 1.8%. The report notes that due to a change in methodology, year-over-year comparisons cannot be performed for the internet metric. Read the rest at MarketingCharts.
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