The most popular specific app, unsurprisingly, was Facebook, used by 33% of students, followed by Twitter, at 22%.
DigitalMediaIX also found that college students were significantly more likely to have an iPhone than a phone by any other single manufacturer—in fact, with 58% reporting having an iPhone, only a minority share was left over for all Android phones, let alone BlackBerry. Read the rest at eMarketer.
Posted in Consumer Behavior, Mobile Marketing
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