College students are one of the most likely demographics in the US to own a smart phone, and research shows that most are using them to put a new twist on what phones have always been used for: communication.
Market researcher DigitalMediaIX surveyed students at 12 Big Ten universities in April and found that the leading category of app used by smart phone owners was communication, at 21%. A further 19% said social networks were their top app category, meaning that communicating or socializing was the main use of apps for two in five students surveyed. Read the rest at eMarketer.
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