The share of time spent watching video on mobile phones and tablets continues to quickly grow, although it remains a fraction of overall viewing time, according to a September 2012 report from Ooyala. Mobile phones accounted for 2.3% of overall time spent watching online video during the last week of Q2, representing 53% growth from the start of the period (1.5%). Tablets’ share of time spent grew even more rapidly during that time frame, climbing 72% from 1.5% to 2.6%. The overall share of time spent watching video on a mobile device reached 4.9% at the end of the quarter, up 63% from 3% at the start of the quarter.
Non-desktop video viewing continues a strong upward trajectory. Ooyala observed in Q4 2011 that video plays on tablets, mobile devices, and connected TVs and game consoles (CTV & GCs) almost doubled over Q3. The tablet share of non-desktop video plays grew the most, by 132%, while the growth in mobile share was 94%. Read the rest at MarketingCharts.
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