Roughly 4 in 5 online US consumers say they regularly share or swap coupons and deals with their friends and family, according to [PDF] a September 2012 report from Valassis and RedPlum. To save 25% or more, three-quarters report they would be willing to sign up for an email newsletter, while two-thirds would like a page on Facebook, and 17% would tweet or re-tweet a deal (up 5% from 2011).
That social sharing appears to pay dividends to its users. Half of those who report “always” sharing deals say they save $31 or more per week, compared to 18% of people who never share deals, as data from the “Fifth Annual RedPlum Purse String Study” reveals. Read the rest at MarketingCharts.
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