This infographic from the Pivot Conference looks at the differences in perception between social consumers and social marketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.
![How Social Consumers See It vs. How Social Maketers See It [INFOGRAPHIC] Infographic - How Social Consumers See It vs. How Social Maketers See It](http://2012.pivotcon.com/research-files/infographics/2012PG.jpeg)