In early 2012, during the Facebook Marketing Conference, the company said that when a brand posts an update to Facebook, only 16% of its fans actually see the content. Read the rest at eMarketer.
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![Facebook Timeline & Content Engagement By Post Type [CHART] Chart - Facebook Timeline & Content Engagement By Post Type](http://www.emarketer.com/images/chart_gifs/138001-139000/138443.gif)