By the time the class of 2016 graduates, close to 90% of college students in the US will own a smart phone. Fewer will carry tablets, but penetration levels will be high if recent trends continue; between March 2011 and January 2012 alone, tablet ownership tripled among college students. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.