As of April 2012, 36% of emails worldwide were opened using a mobile device, according to software company Litmus. Yet many marketers haven’t moved to optimize their messaging for mobile. StrongMail found that just 22% of marketers surveyed worldwide were using mobile-optimized templates, also as of April. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.