3 in 4 back-to-school shoppers will be shopping at mass merchandisers such as Target, Walmart, and Kmart, motivated by selection rather than pricing, with just 26% of parents seeking to shop only where the best promotions are offered, according to an August 2012 study from WSL/Strategic Retail.A distant second in popularity among the nationwide survey respondents were department stores (34%), followed by dollar stores (30%), and internet sites (29%). Drug stores and warehouse clubs are comparatively less popular, with 24% of respondents choosing each. Read the rest at MarketingCharts.
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