Consumers are using smart phones to guide their travels from start to finish, whether that’s for last-minute bookings, connecting to destination-related information or seeking personalized recommendations. “Numerous challenges, however, are slowing the mass adoption of mobile travel tools, particularly those designed for making travel reservations,” according to a new eMarketer report, “The Mobile Traveler: How Smartphones Are Changing the Customer Journey.” Read the rest at eMarketer.
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