Despite recurring indications that some marketers are having difficulty measuring the ROI of their social media activities, and that these activities might not be benefiting them from a sales standpoint, roughly 3 in 4 CMOs are at least somewhat confident that their social efforts are having a measurable impact on sales, according to a Bazaarvoice survey of 100 members of The CMO Club. Previous research has shown that most marketers believe social media benefits them in terms of brand awareness, and 82.3% of respondents to the Bazaarvoice survey are at least somewhat confident that their social efforts have a measurable impact on this indicator. Additionally, 81.5% show some confidence in social’s ability to have an impact on brand loyalty. Read the rest at MarketingCharts.
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