B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees, according to July 2012 survey results from Pardot. While most are leveraging features such as variable fields (86%), drip nurturing (61%), and behavioral segmentation (51%), spam analysis (33%) and mobile optimization (25%) are being virtually ignored. This despite recent research indicating that the share of emails opened on mobiles continues to soar, reaching 27.39% in H2 2011, according to Knotice. Read the rest at MarketingCharts.
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