Email is still an invaluable asset to marketers, according to a study by Pardot.
Among B2B marketers, email is being used primarily for drip nurturing:
- 61% are using email for drip nurturing and among them 65% are using targeted messaging (changing which emails are sent based on how a prospect responds).
- 51% are using behavioral segmentation.
- 43% use cross-platform testing.
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