![Smart Phone Multitainment Behavior [TABLE]](https://trends.e-strategyblog.com/wp-content/uploads/2012/07/smartphone-multitainment-behavior.jpg "Table- Smart Phone Multitainment Behavior")
Smartphone owners use their devices to interact with televised content at far higher rates than owners of more basic cell phones. Fully 74% of smartphone owners reported using their devices in one way or another while watching television in the preceding 30 days, compared with 27% of non-smart phone owners. Read the rest at Pew & American Life Project.
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