eCommerce in India is rising quickly as consumers turn to the web for products and services, but more than 80% of the country’s online sales come from travel purchases. Online buyers in India spend nearly five times more on leisure and unmanaged business travel than they spend on retail purchases.
Business-to-consumer ecommerce sales in India (including travel) will reach $13.8 billion this year, with online travel sales accounting for $11.5 billion, or 83%, of the total, eMarketer forecasts. Read the rest at eMarketer.
Posted in eCommerce, International
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