In a recent survey of 1,530 B2B marketing professionals, we discovered search engine optimization (SEO) to be one of the most effective lead generation tactics for 2012. In fact, it came in just slightly behind website optimization (42%) with a compelling 38% of respondents ranking it as a “very effective.” Read the rest at Marketing Sherpa.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.