Parents and college students will spend an average of $907.22 this year on back-to-college items, up 12.2% from $808.71 last year, after 2 consecutive years of decline, according to the 2012 Back-to-School survey from the National Retail Federation (NRF) and BIGresearch. Combined back-to-school ($30.3 billion) and back-to-college ($53.45 billion) spending will hit almost $84 billion. According to the report, this makes the back-to-school and back-to-college season the second-largest consumer spending event for retailers, after the winter holidays. Read the rest at MarketingCharts.
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