While a majority were consumers of content, a substantial minority also shared and interacted with brands on social media: 29.6% shared posts and 26% commented on the sites.
Nearly all brand fans (85.6%) expected to be kept up to date with current information and news about their chosen brands, while a smaller percentage expected custom content (57.8%), direct contact and interaction (45.8%), and exclusive social media deals (41.0%). Read the rest at eMarketer.
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