According to a February survey of retail employees in North America and Western Europe conducted by Motorola Solutions, 23% of retailers had already deployed mobile point-of-sale or point-of-payment technology. And even more retailers were gearing up for such a program: More than one in 10 were in the midst of a pilot or trial program, and one-quarter of respondents planned to implement a mobile POS or POP program within a year. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.