Among retailers, smartphones were the device of choice for customer-facing applications, with 46.5% currently using them, compared to 26.5% for tablets. But tablets were clearly the wave of the future, with 51.3% of respondents planning to deploy them in the near term, surpassing planned smartphone implementation. The use of rugged handheld mobile computers—devices packaged in tough shells, designed to withstand outdoor conditions and optimized for industrial uses—was also set to grow significantly among retailers, from 26.5%, as of the survey, to 42.2% in the future. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.