via emarketer.com
The data showcased how earned media activity on Facebook affected consumers’ offline and online purchases. After being exposed to an earned brand impression from retailer Target on Facebook, 4% of fans made a purchase during the next four weeks, compared to 3.3% of fans in the control group. In addition, friends of fans who were also exposed to the brand messaging had a higher purchase incidence rate than friends of fans in the control group. Read the rest at eMarketer.
Posted in Online Behavior, Social Media Marketing
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