Part of the increase in online activity by consumers is no doubt occurring when they are watching television. In the IAB and Ipsos MediaCT HearWatchSay survey of “media-savvy” consumers, almost two-thirds of respondents said they had used another device the last time they watched live TV. And overall, those using a digital device to discuss or otherwise interact with a TV show preferred their smartphones to either tablets or computers. Read the rest at eMarketer.
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