Social Distribution Channels: Newspaper Boys
CONTENT MARKETING VS. TRADITIONAL ADVERTISING
Content Marketing Institute
55% of marketers use Twitter to distribute their content.
54% use Facebook.
51% use LinkedIn.
And 38% use YouTube.
THOUGHT: That last number tells me organizations have not yet become comfortable producing video content. Nor do most likely have the in-house skills to produce compelling video content.
But with so many trends pointing to online video becoming the preferred content format, a lot of people will need to get up to speed right quick.
What I think we’ll see is a replay of the corporate-produced content of the website copy and blog posts prior to the advent of the demand for online video.
We’ll see safe, boring content that is all about the organization in question but does not take into consideration what kind of content the audience they’re chasing finds valuable.
They’ll wonder why their attempt at a humorous video hasn’t “gone viral” and many will conclude that online video just doesn’t work for them.
Been there, done that.
The problem is they don’t know what they don’t know and what they don’t know is how to create compelling content nor do they know what skills they need to acquire to do so.
SUPER COOL TOOL TUESDAY: Tweet Topic Explorer gives you a visualization of a given Twitter account’s most recent tweets. You can see, at a glance, the topics a Twitter user tweets. [SEE @TheDailyNumbers Tweet Topics].
Thank you for Quidditch, which would be profoundly awesome if you could actually play it.
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