Local & Blended Search Optimization

Chris Silver Smith, Director of Optimization Strategy at KeyRelevance, explains how blended search (aka “universal search”) has added complexity to search engine results pages and increased the opportunities for internet marketers to claim the real estate available there. Found at Vimeo from MIMA.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.