Newspaper, magazine and broadcast media continue to lose audience and revenues to new forms of content that sprout up daily in digital forms.
Media executive J. William Grimes predicts that if newspaper ad revenues fail to match readership levels, daily newspapers will cease to be printed. He argues that the business model is unsustainable because “5% of our time is spent reading newspapers, newspapers are getting 15% of ad revenue.”
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.