ClickThrough: Clickable Video Enables Product Placement eCommerce

From’s Blip channel: “The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option: The average user clicks at least four times in a video that has ClikThrough-enabled with hotspotting technology, the company told Beet.TV.”

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