Google Analytics & Website Optimizer

Understanding your Web site’s traffic is an essential element of any online effort. I love because it is a very sophisticated analytics service, it’s free, and it integrates with Google’s other great tools like and . If you’re not using it, I’d consider doing so.

Deepak Kumar‘s talk on Google Analytics and Website Optimizer to webmasters at the Google India SearchMasters ’09 conference. (See slides.) Found via .

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.