17 Web Analytics Tools To Understand Who, What, Why, Where & How People Are Using Your Site

UPDATED: 4/11/09.

  1. Google Analytics – Google’s free Web traffic analysis tool.
  2. Yahoo! Web Analytics – will be made available to a wide range of Yahoo!’s customers, partners, developers and advertisers in stages throughout the rest of 2008 and into 2009.
  3. Quantcast – Free stats for site owners, online media planning tool for advertisers.
  4. Clicky – Free comprehensive stats and some real-time analysis.
  5. ClickTale – Actually records site visitors’ behavior, then replays it for you. Kicks butt! Free and for-fee versions.
  6. whos.among.us – Free stats widget; no registration required.
  7. Enquisite – For fee; focused on search analytics for search marketers.
  8. Crazy Egg – Pricing starts at $9/month but service includes heat maps!
  9. 103bees – Focused on search analytics; for fee.
  10. StatCounter – Free and for-fee versions.
  11. Piwiki – Open source Web analytics built on PHP and MySQL.
  12. AWStats – Open source Web analytics.
  13. FeedBurner – RSS Subscriber analytics
  14. reinvigorate – Heat maps and user-initiated event tracking.
  15. iWebTrack – Free and for-fee versions.
  16. VisiStat – Full-featured, for-fee analytics service that includes ability to add custom notes to your reports to highlight/explain key events as well as an API for developers to access raw data for building custom reports.
  17. WebTrends Analytics – Enterprise Web analytics.
  18. Omniture Online Analytics – Enterprise Web analytics.

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