Reality Is Nine-Tenths Perception

“Reality Is Nine-Tenths Perception.” I’ve used that quotation on my biography because I want to remind myself that it isn’t necessarily reality that is important, but peoples’ perceptions of what is real that’s most important when communicating.

The Visual Cognition Lab at the University of Illinois created a video that illustrates the point.

You’ll need to watch the video through two times. The video consists of two teams, one dressed in black shirts and one dressed in white shirts, who pass a basketball to one another. You need to watch the white team and count how many times the ball is passed amongst them.

You should have counted sixteen passes. Now, watch the entire video again without concentrating on the white team and without counting the number of passes.

Notice anything new in the video?

It is amazing that when you’re asked to concentrate intensely on one team you entirely miss a gorilla walking through the clip, doing a shimmy, and walking on. The only thing you perceive are the white shirt players and, as a result, the gorilla does not even exist!

Context Effects Perception

Beau Lotto’s color games puzzle your vision, but they also spotlight what you can’t normally see: how your brain works. In this TED Talk, he demonstrates how your own versatile sense of sight reveals how evolution tints your perception of what’s really out there.

Our ability to perceive the world around us is remarkably faulty. As professional communicators, it is imperative that we not only know what we ourselves are trying to say,  but how what we’re saying is being perceived–or not–by our intended audiences.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.