Business Podcasting

The Twin Cities Business Journal devotes most of the front page of their current issue to a story on business podcasting.

The excellent piece by staff writer Nicole Garrison-Sprenger details how local radio stations are turning to podcasts as the medium of the future and includes some telling statistics:

  • According to Newsday, "the amount of time people spend listening to traditional radio is about 19 hours, down from 22 hours per week in 1993."
  • A report by The Info Guru claims that six million people listen to podcasts and that the podcast listening audience is growing rapidly.

The article is a very good read but, alas, not yet available on their site. (I’ll post a link when they post the story.) In the meantime, here are the links that accompanied the story:

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