Posts Tagged ‘Tablets’
Latinx Technographics
Latinx currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans?
Read MoreIt’s A Mobile App World & We’re Just Living In It
eMarketer estimates that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time within apps.
Read MoreMobile Device Use By Generation [CHART]
Smartphone ownership is the norm for Xers—we estimate that 88.5% of the Xer population, or 57.9 million people, own such a device. For marketers, knowing how to reach this cohort with timely and relevant communications is key.
Read MoreAfrican American Device Ownership [CHART]
African-Americans outpaced non-Hispanic Whites and the total population in ownership of each of the 9 devices identified, including smartphones, tablets, smart TVs, and streaming devices.
Read MoreConsumer Electronics Household Penetration Rates [CHART]
For the first time the three most-owned devices in US households are screen devices, says the Consumer Technology Association.
Read MoreEmail Marketing Statistics for 2019 [INFOGRAPHIC]
This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.
Read MoreTime Spent With Digital Media By Device [CHART]
People in the US spent more than twice as much time accessing the internet through smartphone applications than via desktops, notes comScore.
Read MoreMillennials' Video Genres
Millennials in the US generally watch Comedy, Action/Adventure and Drama on TV but gravitate to News first on digital devices, finds a report from Oath.
Read MoreLocal Business Voice Search By Device [CHART]
Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months. Most commonly, people are using their smartphones (56%) for voice search to find local business information, while about 1 in 5 (18%) have done so using a Smart Speaker.
Read MoreGeneration V Tablet Activities [CHART]
Some 65% of Gen V consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among older kids.
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