Email Marketing Archives - Page 17 of 107

Effective B2B Sales Content Types [CHART]

Chart: Effective B2B Sales Content Types

48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.

Generation X Purchase Influences, 2014 & 2016 [CHART]

Chart: Generation X Purchase Influences - 2014-2016

Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.

Most Effective and Difficult Personalization Tactics [CHART]

Chart: Most Effective and Difficult Personalization Tactics

The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.

Email Reading, Glancing & Scanning By Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

Triggered Email Adoption & Response Rates [CHART]

Chart - Triggered Email Adoption & Response Rates

Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.

Trust In Various Institutions To Safeguard Personal Data [CHART]

Trust In Institutions To Safeguard Personal Data

Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.

Top Conversion Rate Optimization Tactics [CHART]

Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.

Online Tactics That Drive Customer Acquisition vs Retention [TABLE]

81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.

Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

8 Email Worst Practices Donald Trump's Campaign Uses & The Consequences

8 Reasons Donald Trump's Emails Go To Spam

Eight tactics the Donald Trump for President campaign is using that results in his emails getting sent straight to the spam folder.