Posts by derickson
The End Of Television Advertising
TV ads as blocks of content separate and apart and interruptive of non-advertising content is an art that must die or find another distribution channel.
Read MoreYouTube Popularity
Graph illustrating the explosive growth of YouTube during the past three months, compared with NBC.com, CBS.com, and EOnline.com.
Read MoreOnline Search & Purchase Behavior
A recent DoubleClick sutdy revealed that about half of all Internet shoppers conducted product research at a search engine before making a purchase online.
Read MoreInformality Online
Increasingly, online communication is becoming more informal and more conversational because most online communication mediums lend themselves to that style.
Read MoreWebcam Stars – Product Placement At YouTube
Logitech scores big with product placement in YouTube star’s videos.
Read MoreCitizen Branding Through Fanboy Ads
Online video sharing services such as YouTube are exposing fanboy ads that are fundamentally changing the nature of product branding
Read MoreComcast High Speed Internet Commercial – The Slowskys
Comcast demonstrates the power of Internet distribution with their The Slowsky’s high speed Internet television commercial.
Read MoreBroadband Adoption Driving Online Video
Broadband adoption helps explain the growing popularity of online video.
Read MoreNBC's Botched Response To Natalie Portman Online Video
NBC’s cease and desisting of YouTube over the Saturday Night Live Natalie Portman skit demonstrates the old school media company just doesn’t get benefits of the sharing Web.
Read MoreMicrosoft Plans Virtual Spectator Sport
Virtual spectator sport will be enormously successful as a pay-per-view service, as well as an advertising and product placement vehicle.
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