Online Behavior
Women's Attitudes Toward Contextually Relevant Video Ads
Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).
Read MorePinterest Purchasing By Gender [CHART]
Men report being more than twice as likely as women to have purchased a product or service after discovering it on Pinterest, per results of a Compete survey.
Read MoreeCommerce Sites' Traffic Referral Sources [CHART]
Social media may be getting all the buzz these days, but search engines still refer far more traffic to e-commerce sites, according to a new report from Monetate.
Read MoreBlog Purchase Influence By Generation [CHART]
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.
Read MoreLeading Business Use Of Social Media According To Financial Advisors [CHART]
The survey found that of those using social media with business in mind, the highest percentage of respondents (21%) used the networks to find expert commentary and insights.
Read MoreFinancial Advisors' Use Of Social Media By Channel
A Q1 2012 survey of US financial professionals found that almost nine in 10 had an account on at least one social media service.
Read MoreTop 3 Categories Of 2008 Olympic Content Consumed Via Mobile [CHART]
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.
Read MoreIntended 2012 London Olympics Media Consumption [CHART]
Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.
Read MoreFollowing Brands On Social Media [INFOGRAPHIC]
![Following Brands On Social Media [INFOGRAPHIC]](https://e-strategy.com/wp-content/uploads/2012/07/Following-Brands-On-Social-Media-Infographic-340x1024.jpg)
Based on a survey by Burst Media, this infographic (via Mashable) illustrates how we follow brands on social media.
Read MoreTime Spent With TV & Online Video Among The French [CHART]
French viewers increased the share of time spent watching video via TV channel websites, up to 33% in March 2012, from 25% in January.
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