Online Behavior
North American Email Marketing Metrics By Industry [CHART]
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.
Read MoreUS Email Conversion Rates For House vs. Prospect Lists, 2010 & 2012 [CHART]
May 2012 data from the CMO Council showed a significant majority of marketers worldwide (67%) rated email the most successful digital marketing tactic.
Read MorePhone Phishing [INFOGRAPHIC]
Mobile security firm Lookout compiled data on mobile phishing attacks and created this infographic.
Read MoreFactors That Earn Attention To Mobile Ads [CHART]
Roughly one-third of smartphone and tablet users say they would be more likely to pay attention to an ad on their device if the ad’s topic was relevant to them.
Read MoreTop 10 Site Categories For European Women [CHART]
Women in Europe account for the majority of time spent on multiple retail site categories, per comScore figures released in July.
Read MoreAmerican Sports Site Visitors By Generation [CHART]
And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.
Read MoreMobile Channels Used For Customer Interaction [CHART]
1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand.
Read MoreMobile Content Use By Feature [CHART]
comScore Mobile Metrix data shows that for the 3-month period ending in May 2012, use of downloaded apps proved to have a slightly larger mobile subscriber audience than browser use (51.1% vs. 49.8%).
Read MoreTop Mobile Phone Features In India [CHART]
The mobile phone is helping lift the living standard of India’s masses but most mobile activities are still limited to texting and calling.
Read MoreContextually Relevant Video Ads' Effect On Women's Attention [CHART]
Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.
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