Keyword Research
The Oprah Search Effect
Searches for “steel cut oatmeal” spiked 5,400% on Yahoo! the day Oprah and Dr. Oz sang its praises.
Read MoreLIKE: Osama Bin Laden Dead
31% of Mashable readers found out about Bin Laden’s death on Twitter.
Read MoreMmmm Is For Monarchy: Social Media & The Royal Wedding
Twitter accounted for 71% of the online buzz about the royal wedding.
Read MoreeCoupon Redemption Rates
eCoupon Redemption Rates: Digital coupons redeem at a much higher rate between 5% and 20%.
Read MoreVideo Newsletters
73% of marketers agree that integrating video into email marketing and newsletters increases the click-through rate of those emails.
Read MoreVideo Infographic: 2010 Search Behavior Statistics
Search behavior statistics for 2010 compiled by Google and their partners.
Read MoreWord Cloud Wednesday: President's Day
A President word cloud, in honor of our upcoming President’s Day holiday on Monday. The “president” keywords are drawn from the Google Keyword Tool.
Read MoreOnline Behavior On Cyber Monday
I take a look at online behavior for Cyber Monday eShopping activities, including search and social media behavior.
Read MoreYahoo! Clues
Yahoo! has just a new keyword research tool called Yahoo! Clues. Unlike Google Trends and Google Insights for Search, Clues attaches demographic data to keywords. Very cool.
Read MoreSearch Behavior During Breaking News
David Erickson demonstrates how people used search engines to find more information about the Haiti earthquake of 2010 as that story broke and developed.
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