Baby Boomers
American's Interest In Owning Futuristic Technologies [TABLE]
A total of 19% of Americans would like to own a travel-related invention of some kind.
Read MoreAmericans' Attitudes Toward Technological Change & The Future By Demographic [TABLE]
Six in ten Americans (59%) feel that technological advancements will lead to a future in which people’s lives are mostly better, while 30% believe that life will be mostly worse.
Read MoreDemographics Of Live TV Viewers, April 2014 [CHART]
The vast majority of Americans usually watch TV programming the old-fashioned way: live on TV.
Read MoreAmericans' Trust In Advertising By Demographic, April 2014 [CHART]
Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all.
Read MoreVictims Of Stolen Personal Information By Age, April 2014 [CHART]
The 30-49 and 50-64 age groups appear to be among the most afflicted; 1 in 5 online adults in each group reported having their data stolen.
Read MoreSmart Phone Use While Shopping At Local Business, April 2014 [CHART]
Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information they’ve turned up using their mobile device while shopping at a local business.
Read MoreIgnored Ad Types By Age & Gender, January 2014 [TABLE]
The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.
Read MoreOnline Use Among Elder Americans, April 2014 [CHART]
Some 59% of Americans aged 65 and older report using the internet as of the second half of 2013, up 6% points from a similar time a year earlier.
Read MoreUK Smart Phone User Growth By Age, 2012-2018 [TABLE]
58% of survey respondents said they had failed to do so on their child’s personal smart phone.
Read MoreSocial TV Activities By Generation, December 2013 [TABLE]
The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.
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