Posts by derickson
Consumer Frustrations With Inaccurate Local Business Listings [CHART]
Most US consumers would lost trust in a business that had incorrect or inconsistent contact details online, reports BrightLocal. And the problem appears to be quite extensive: 71% of the survey’s respondents reported having felt the effect of inaccuracies found online, such as having called a wrong phone number or arrived at a location when it was closed.
Read MoreSocial Media Use Frequency By Channel [CHART]
About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.
Read MoreCross-Device Shopping Journey Changes [CHART]
US retailers are prioritizing Google Shopping ads over text ads, according to the 2018 Google Shopping Benchmarks Report from Sidecar. Based on an analysis of more than 300 US retailers’ activity in 2017, the report notes that ad spending across Google’s search network grew by 20%, with much greater increases for Google Shopping ads (34%) than for text ads (2%).
Read MoreRecent Podcast Listeners By Device [CHART]
Podcast awareness and popularity are both on the rise, with a recent study suggesting that 64% of respondents ages 12 and older are familiar with the term ‘podcasting,’ up from 49% three years ago.
Read MorePodcast Ad Spending [INFOGRAPHIC]
This infograpic by eMarketer breaks down the degree to which marketers are spending on podcast advertising.
Read MorePodcast Listeners By Location [INFOGRAPHIC]
This infograpic by eMarketer breaks down where people listen to podcasts.
Read MoreSocial Retail By Age & Plaform [TABLE]
Millennials had higher incidences of being inspired by Instagram to make a purchase, though buying spurred by Snapchat was more evenly distributed by age.
Read MoreVoice Commerce Users By Age & Platform [TABLE]
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
Read MoreReasons Facebook Users Are Sharing Less [CHART]
For the most part, Facebook users haven’t stopped using the social platform following the Cambridge Analytica revelations. In fact, in its Q1 2018 earnings report, the social media giant showed no sign of users—or advertisers—abandoning its platform.
Read MoreConsumer Concerns With Retargeting Ads [CHART]
Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.
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