Posts by derickson
Panel Discussion: The Pros & Cons Of Podcasting
A transcript of the Twitter chatter for February 2013 Java MeetUp 612 featuring Minnesota podcasters, titled: Does Podcasting Have Power and Influence?
Read MoreTwitter Eye Tracking [HEATMAP]
This heatmap illustrates where people focus their attention on Twitter profiles.
Read MoreSmall Businesses & Search Optimization, February 2013 [TABLE]
While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.
Read MorePlanned Time Spent At Facebook In 2013, February 2013 [CHART]
38% of Facebook users aged 18-29 say they’ll spend less time on the site over the coming year.
Read MoreLocation-Based Mobile Campaigns By Strategy, 2012 [CHART]
36% of the campaigns leveraged geo-aware (14%) or geo-fenced (22%) strategies in 2012, more than double the proportion from 2011 (17%).
Read MoreMost Effective Super Bowl Ads [TABLE]
Budweiser scored the most effective commercial of the game, with its “Brotherhood” ad fetching an Ace Score of 665, slightly below last year’s high score of 671 (by Doritos and M&Ms).
Read MoreTumblr Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention on Tumblr pages.
Read MoreBehind The Scenes Of The Super Bowl XLVII Media Center [VIDEO]
Showtime’s Peter Schrager goes behind the scenes at the Super Bowl XLVII Media Center and catches up with your favorite celebrities.
Read MoreTumblr Eyetracking [HEATMAP]
This heatmap illustrates where people focus their attention on Tumblr pages.
Read MoreOnline Marketing Budgets & Revenues, February 2013 [CHART]
In-house marketers report spending on average 35% of their total marketing budgets on digital.
Read More