derickson, Author at e-Strategy

Americans Who Post Content To Brand Social Media Sites By Demographic, February 2013 [CHART]

29% of American adults post questions, ideas, and pictures on brands’ social networking sites.

Digg Eyetracking Attention Order [HEATMAP]

This heatmap illustrates the order in which people focus their attention on Digg pages.

How SMBs Are Using Customer Relations Management Systems, February 2013 [CHART]

Beyond managing contacts (94%), 65% of SMBs are using their CRM for lead nurturing, and 59% each for email marketing and sales forecasting.

Most Exciting Online Opportunities, 2012 vs 2013 [TABLE]

35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.

Top Global Digital Marketing Priorities, 2012 vs 2013 [TABLE]

Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.

Something Ventured Trailer [VIDEO]

Something Ventured is a documentary about the original venture capitalists and the companies they helped to start and grow: Apple, Intel, Genentech, Cisco, Tandem and Atari.

Digg Eyetracking [HEATMAP]

This heatmap illustrates where people focus their attention on Digg pages.

Global Average B2C eCommerce Sales Per Online Buyer by Region & Country, 2011-2016 [TABLE]

Average spending per user is lower in China but the sheer growth in China’s digital buyers is staggering.

Beyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]

This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.

Global Online Buyers By Country, 2011-2016 [CHART]

The US will remain the single country with the largest share of worldwide B2C ecommerce spending, at 29.6% in 2013—down from 31.5% in 2012 despite relatively strong growth.