Posts by derickson
US Radio Ad Spending By Segment, 2010-2016 [CHART]
eMarketer estimates that internet radio ad spending in the US will reach $970 million in 2013 and grow to $1.31 billion by 2016.
Read MoreStumbleUpon Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention at StumbleUpon.
Read MoreRise Of The Drones [VIDEO]
Meet a new breed of flying robots, from tiny swarming vehicles to giant unmanned planes. PBS’ NOVA looks at unmanned aerial vehicles and how the technology will shape the future.
Read MoreStumbleUpon Eyetracking [HEATMAP]
This heatmap illustrates where people focus their attention at StumbleUpon.
Read MoreUS Monthly Internet Radio Listeners, 2010-2016 [CHART]
Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets.
Read MoreObjectives For Video Marketing Efforts, December 2012 [CHART]
The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.
Read MoreKey Performance Indicators For Native Video Ads, December 2012 [CHART]
The most common primary key performance indicators were brand lift, sharing and cost efficiency.
Read MoreTwitter Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention on Twitter pages.
Read MoreBranded Online Video Distribution Tactics, December 2012 [CHART]
Pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it.
Read MoreAd Agencies' Changing Media Mix, February 2013 [TABLE]
54% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital.
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