Posts by derickson
Digital Capital Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex digital capital landscape.
Read MoreEmail Speed Of Response, March 2013 [TABLE]
An analysis of email speed of response by Experian Marketing Services reveals that between 2010 and 2012, the proportion of opens and clicks received in the first day increased by an average of 5-6%.
Read MorePost-Mobile Search Activity Timing, March 2013 [CHART]
73% of mobile searches trigger additional action and conversions.
Read MoreDigital Marketing Budget Mix In 2012 [CHART]
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).
Read MoreWealthy Consumers Attitudes Toward Data Sharing, March 2013 [TABLE]
68% of affluent consumers are willing to share their personal information with merchants online, but this tends to be a requirement-driven activity.
Read MoreProduct Videos As Online Shopping Aids, March 2013 [CHART]
57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.
Read MoreMarket Research Use Change During 2012 [CHART]
Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012.
Read MoreEmail Marketing Performance By Daypart, Q4 2012 [TABLE]
A plurality 40% of emails were sent between 8 AM and 11:59 AM, with that time frame accounting for 42% of transactions.
Read MoreeCommerce Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex eCommerce landscape.
Read MoreMostly Mobile Online Teens, March 2013 [CHART]
78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smart phone.
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