Posts by derickson
Top 10 Advertising Sectors In 2012 [CHART]
At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted for more than 11% of total US ad spend (excluding FSI/PSA).
Read MoreFailure Of B2B Companies To Use Autoresponders, March 2013 [TABLE]
Only 24% of leading B2B companies use immediate autoresponders for their marketing automation programs.
Read MoreEffectiveness Of Small Business Technology Tools, March 2013 [CHART]
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
Read MoreVideo Games For Virtual Home Physical Therapy [VIDEO]
Home Team uses video game technology–console games coupled with the Kinect–to provide virtual home physical therapy to athletes recovering from injuries.
Read MoreUS Proximity Mobile Payment Transaction Value, 2011-2016 [CHART]
eMarketer projects that proximity mobile payments in the US are set to explode, growing from $2.12 billion in 2013 to $62.24 billion in 2016.
Read MoreMobile Wallet Services Used For In-Store Purchases, Q1 2012 & Q4 2012 [CHART]
About one-third of mobile Wi-Fi users had used PayPal during the 30 days preceding the poll, compared with 20% for Amazon and 10% for Google.
Read MoreWhy People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]
More than nine in 10 American smart phone owners had used their device while at a physical store location.
Read MoreMarketing Spending As A Percent Of B2B & B2C Company Revenues By Sector, February 2012-February 2013 [CHART]
The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013.
Read MoreChange In Digital & Traditional Ad Spending According to B2C & B2B Marketers By Sector, February 2013 [CHART]
The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013.
Read MoreChange In Traditional Ad Spending, August 2011-February 2013 [CHART]
The shift from traditional media ad spending to digital continues unabated.
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