derickson, Author at e-Strategy

SMB Website Failings, March 2013 [TABLE]

26.4% of SMBs cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank, finds vSplash in an audit of 3.9 million US SMB websites.

Consumer Reactions To Multi-Screen Advertising, March 2013 [CHART]

Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.

Strategic Media Buying Landscape [INFOGRAPHIC]

This infographic from LUMA Partners illustrates today’s complex strategic media buying landscape.

Consumer Reactions To Poor Mobile App Experiences, March 2013 [CHART]

56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app.

Use Of Game Consoles To Stream Video, 2010-2012 [CHART]

Americans still use their game consoles mostly for playing video games, but video on-demand (VOD) and streaming services are capturing more of console usage time.

Content Marketing: Effectiveness In The UK, March 2013 [CHART]

94% of marketers in the United Kingdom are using content marketing, making this activity more entrenched than in North America and Australia.

How People Watch Video On Smart Phones By Country, 2012 [TABLE]

In 2012, US mobile video viewers watched via both apps and the mobile web: 72% said they’d watched video by either method.

Citizen Generated LEGO Customer Service Testimonial [VIDEO]

This amazing LEGO customer testimonial video serves as a case study in how customer service has become an extension of public relations.

Types Of Streamed Mobile Video By Device, January 2013 [CHART]

The top three kinds of content for both smart phone & tablet users were movies, user-generated content (such as YouTube videos) and TV shows.

Video Gaming Landscape [INFOGRAPHIC]

This infographic from LUMA Partners illustrates today’s complex video gaming landscape.