derickson, Author at e-Strategy

Top Sources Of Annoying Ads, March 2013 [CHART]

More than nine in 10 internet users reported encountering an annoying ad somewhere, according to the poll.

Top 10 Fastest-Growing US Industries, 2003-2013 [CHART]

The IBISWorld study examines annualized revenue growth over the past 10 years, coming to the conclusion that the fastest-growing US industries all share a common trait: they’re all online-based.

Most Effective Audience Targeting Data Sources, April 2013 [CHART]

More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree.

Senior Execs' Use Of Mobile, April 2013 [CHART]

Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.

Consumer Attitudes Toward Store Brands, April 2013 [CHART]

94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves.

Mobile Share Of Online Video Starts, Q4 2011 vs Q4 2012 [CHART]

Smart phones and tablets accounted for a combined 10.4% of video starts, more than triple their 3.1% share from just a year earlier.

Global Search Advertising Trends, Q1 2013 [CHART]

On a global basis, paid search click volume (+21%) and click-through rates (+62%) each saw strong growth, with spending up 15%.

Post-Search Communication Methods Used By US Hispanics Moms, June 2012 [TABLE]

Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers.

American Social Media Users By Race/Ethnicity, 2012-2017 [TABLE]

In 2012, 68.9% of Hispanics were using social networks, compared with 66.2% of the total US population.

Time Spent Online By Activity, 2011 & 2012 [TABLE]

On the desktop internet, activity was much more heavily weighted toward social networking, which accounted for 27% of time spent online.