derickson, Author at e-Strategy

American Mobile Coupon Growth, 2011-2015 [CHART]

Nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.

US Online Coupon Users, 2011-2015 [CHART]

eMarketer estimates that 96.6 million US adults will be digital coupon users by the end of this year, with the figure expected to top 100 million in 2014.

Marketing Effectiveness By Channel, April 2013 [TABLE]

Of the 11 channels identified, email marketing ranks 3rd in current importance and 5th in return on investment, but only 8th in budget allocation.

Lead Generation & Conversions By Channel, April 2013 [CHART]

27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).

Mobile Use While Vacationing, April 2013 [CHART]

When mobile owners go on vacation, 8 in 10 say they take their devices along and use them all the time.

Most Successful New CPG Brands, 2012 [TABLE]

In 2011-2012, only about 1 in every 10 new CPG brands managed to to meet the “stringent, industry-recognized benchmarks of exceptional first-year sales success.

The Costs Women Assign To Revealing Their Location To Retailers, April 2013 [CHART]

What would it take to get smart phone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%,

Event Attendance Trends, April 2013 [CHART]

Roughly two-thirds of online event products report that event attendance is trending up, with another 18% saying attendance is flat.

Consumers' Reaction To Spam, March 2013 [CHART]

Of those who had been overwhelmed by online ad spam, more than one-third said they would leave the website they were on as a result.

Most Annoying Types Of Online Ads, March 2013 [CHART]

Among types of online ads, irrelevant pop-up ads irked the greatest percentage of respondents (79%).