Posts by derickson
Global Ad Spending By Medium, 2012 vs 2015 [CHART]
By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast.
Read MoreTravel Agency Website Traffic From Metasearch, H1 2011 & H1 2012 [CHART]
Online travel agencies like Priceline and Expedia have a vested interest in metasearch, as 6% of US traffic comes to them from these types of sites.
Read MoreGrowth Of Travel Search Queries, 2008-2019 [CHART]
In April 2013 that total searches worldwide on Kayak will triple to 3.6 billion queries by 2019, up from 1.2 billion in 2012.
Read MoreAmerican Mothers & Social Network Use, 2012-2017 [CHART]
eMarketer expects the growth in the number of US mom social network users to slow in coming years, given how common the activity already is among this demographic.
Read MoreSocial Sites Used By American Moms, March 2013 [CHART]
Moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+.
Read MoreBig Data As Obstacle Or Opportunity, Q1 2013 [CHART]
61% of respondents thought of Big Data as part obstacle, part opportunity.
Read MoreHow Bank & Insurance Industries Are Using Big Data, January 2013 [CHART]
Three-quarters of banking executives and 80% of those in insurance already had, or expected to have, a Big Data marketing-related project in the works.
Read MoreAttitudes Of Bank & Insurance Execs Toward Big Data, January 2013 [CHART]
More than half of respondents from both sectors thought the promise of Big Data was overhyped.
Read MoreOnline Activities Of Americans By Generation, December 2012 [TABLE]
Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.
Read MoreTime Delay For Sharing Online Branded Videos, 2012 [TABLE]
10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing.
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