Posts by derickson
Luxury Marketers Who Will Increase Online Spending In 2013 [CHART]
85% of luxury marketers planned to increase their digital marketing spending this year, with 72% planning to up the ante on social media specifically.
Read MoreGlobal Online Luxury Goods Revenues, 2009-2012 [CHART]
The online personal luxury goods sector was projected to see a 25% increase in 2012, maintaining the same pace of annual growth since 2010.
Read MoreGlobal Luxury Goods Revenues, 2009-2012 [CHART]
Total demand for luxury goods has remained very strong, with worldwide revenues estimated to have grown 10% in 2012.
Read MoreGlobal Media Ad Spending Share By Region, 2011-2017 [TABLE]
Western Europe accounts for the third-largest share of ad spending in the world and is far ahead of fourth-place Latin America by this metric.
Read MoreGlobal Media Ad Spending By Region, 2011-2017 [TABLE]
Growth was solid in 2012, at 5.4%, up from just 3.8% growth in 2011.
Read MoreQR Code Scanning By Generation, Q1 2012 vs Q1 2013 [CHART]
57% of mobile barcode scanners were aged 35 and older in Q1, up from just 41% a year earlier.
Read MoreOf Marketing Metrics & "Growth Hackers" (Yeah, You Heard Me), April 2013 [CHART]
25% of marketers surveyed indicate that their team employs a growth hacker.
Read MoreeCommerce Traffic From Facebook vs. Pinterest, April 2013 [CHART]
Pinterest is becoming a more influential source of social e-commerce referral traffic.
Read MoreImportance Of Social Sharing To Search Visibility, April 2013 [CHART]
31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last.
Read MoreChannel Roles In Online Purchase Path, April 2013 [CHART]
47% of revenue tracked from US accounts comes from purchases made in more than one day.
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